Site-level wayfinding - primary, utility, and footer navigation, breadcrumbs, taxonomies, search UX, and URL slug design that survive content growth.
Information architecture
Page-level structure (covered in Structure and hierarchy) keeps a single page scannable. Information architecture is the structure across pages: how a user finds anything at all, how categories group what you publish, and how the URLs you mint today still make sense in two years. Back to the section overview.
A site with great content and a confused IA feels like a library with no signage. Most users will leave before they find what would have helped them.
Three kinds of navigation
Most websites need three navigation surfaces, each with a different job. Mixing them turns the header into noise.
Do (each surface has a clear job)
Don't (one giant nav with everything in it)
Active state and current page
Tell the user where they are. Use aria-current="page" for assistive tech, plus a visible style so sighted users can spot it.
Do
Don't
Breadcrumbs
Breadcrumbs help on deep, hierarchical sites (docs, e-commerce, knowledge bases). They're noise on shallow marketing sites. The current page is not a link.
Do
Don't (last crumb is a link to itself)
Taxonomies and labels
A taxonomy is the vocabulary users encounter when they browse: categories, tags, statuses, types. Pick one word per concept and use it everywhere. Avoid synonyms drift ("Articles" in nav, "Posts" in the URL, "Blog entries" in the heading).
Do (consistent label across nav, URL, page heading, and breadcrumb)
Don't (synonym drift)
Faceted filtering for large collections
When a category contains more than ~30 items, pure hierarchy stops scaling. Add facets (orthogonal filters such as topic, level, year) so users can intersect dimensions.
Schema-level concerns - which fields belong on a category, what relations connect a tag to its posts - live in Content Modeling. IA is the user-facing layer on top of that schema.
Search UX
Search is a fallback for navigation, not a replacement for it. It earns its place when content volume outgrows what a sidebar can list.
Do (visible input, helpful empty result)
Don't (search input that hides typed text and offers no recovery)
Recent and suggested queries
For frequent users, show recent queries and a small set of popular ones below the input. It cuts effort dramatically and seeds discovery for new users.
URL and slug design
URLs are forever. People bookmark them, link to them from elsewhere, and search engines weight them. Mint them with care. Treat the URL as part of the content, not a footnote.
Do
Don't
Slug rules
- Lowercase, hyphenated, no spaces or underscores.
- Match the human label for the page when possible:
/articles/structuring-content/. - Stable: never recycle a URL for unrelated content. When you do need to move a page, set up a 301 redirect.
- Avoid capturing implementation in the URL (
.php,.aspx, query-string IDs, or session tokens).
Localised URLs
If you serve multiple languages, include the locale at the start of the path and translate the slug too.
Hub pages and content sequencing
Don't dump readers onto an alphabetical list. Write a short hub page for each major category that frames what's here, who it's for, and where to start.
Do
Don't (alphabetical dump with no orientation)
A quick IA audit
When in doubt, ask these of any site you're shipping:
Related
- Content Modeling - the schema beneath the taxonomy.
- Semantic HTML -
<nav>,<header>,<footer>, and landmark semantics. - Structure and hierarchy - IA's page-level counterpart.
- Forms and interactions - search inputs and link-text patterns.